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Building Nature's Market
By:Laura J. Miller
Published on 2017-11-22 by University of Chicago Press

For the first 150 years of their existence, “natural foods” were consumed primarily by body builders, hippies, religious sects, and believers in nature cure. And those consumers were dismissed by the medical establishment and food producers as kooks, faddists, and dangerous quacks. In the 1980s, broader support for natural foods took hold and the past fifteen years have seen an explosion—everything from healthy-eating superstores to mainstream institutions like hospitals, schools, and workplace cafeterias advertising their fresh-from-the-garden ingredients. Building Nature’s Market shows how the meaning of natural foods was transformed as they changed from a culturally marginal, religiously inspired set of ideas and practices valorizing asceticism to a bohemian lifestyle to a mainstream consumer choice. Laura J. Miller argues that the key to understanding this transformation is to recognize the leadership of the natural foods industry. Rather than a simple tale of cooptation by market forces, Miller contends the participation of business interests encouraged the natural foods movement to be guided by a radical skepticism of established cultural authority. She challenges assumptions that private enterprise is always aligned with social elites, instead arguing that profit-minded entities can make common cause with and even lead citizens in advocating for broad-based social and cultural change.

This Book was ranked at 39 by Google Books for keyword Markets.

Book ID of Building Nature's Market's Books is _P02DwAAQBAJ, Book which was written byLaura J. Millerhave ETAG "oy8Y/JLSj+A"

Book which was published by University of Chicago Press since 2017-11-22 have ISBNs, ISBN 13 Code is 9780226501406 and ISBN 10 Code is 022650140X

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Book which have "288 Pages" is Printed at BOOK under CategorySocial Science

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