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Download Behavioral Finance: Psychology, Decision-Making, and Markets Free Read Behavioral Finance: Psychology, Decision-Making, and Markets Ebook Read Behavioral Finance: Psychology, Decision-Making, and Markets Pdf Behavioral Finance: Psychology, Decision-Making, and Markets By:Lucy Ackert,Richard Deaves Published on 2009-09-23 by Cengage Learning Now you can offer your students a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for your behavioral finance elective-- links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance that students have already learned in their principles course. The authors then move into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Students learn how...