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Read Digital Channels and Social Media Management in Luxury Markets Free Get Digital Channels and Social Media Management in Luxury Markets Pdf Get Digital Channels and Social Media Management in Luxury Markets 30 Days Trial Digital Channels and Social Media Management in Luxury Markets By:Fabrizio Mosca,Chiara Civera Published on 2017-11-23 by Routledge In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channe...